Invitation to partner with Saïd Business School

We invite your organisation to join a group of leading businesses to support and engage in an ambitious research programme around rethinking performance at Oxford. This is a unique approach to applied research that will create strong and lasting partnerships between academics and industry.

How can we operationalise purpose?

The Oxford Initiative on Rethinking Performance (ORP) aims to develop a framework for the measurement and operationalisation of corporate purpose. This will enable sustainable and long-term focussed business behaviour to thrive for the benefit of the economy, investors, planet and society.

In the last 10 years, the role and purpose of companies have been redefined. Modern, prudent and long-term oriented companies now need to understand and demonstrate how they create (and destroy) value beyond financials. ORP aims to examine how existing performance definitions, analyses and measurement systems need to be reshaped to truthfully reflect a company’s performance in relation to its corporate purpose.

To unravel this, the initiative focuses on tensions that arise in relation to measurement and implementation at three levels:

  1. Management – How to embed and operationalise corporate purpose in organisations through measurement, incentivisation and practice
  2. Accounting – How to take into account the cost associated with positive and negative social and environmental externalities, impacts and dependencies that are produced by company operations
  3. Reporting – How to connect internal measures of corporate purpose, management practices and corporate reporting on non-financial as well as financial impact.

By focussing on the study of long-term oriented and holistic performance, ORP aims to help businesses operationalise their purpose.

Dr Judith Stroehle

Senior Research Fellow

Key themes

Born out of the Mutuality in Business project,  the initiative seeks to establish a global centre of bold discussions, contemporary thought and innovative ideas around the operationalisation of purpose through holistic performance measurement and valuation.


  • Research Creating cutting-edge research to challenge conventional performance theory, measurement, and management.
  • Engagement Working with our partners to develop frameworks for the operationalisation of purpose and to discuss and test these ideas with a wide network of organisations and thought leaders.
  • Outreach Shaping thought and practice through novel teaching and outreach programmes, as well as regular convening for the creation of a global platform of discussion, on how to rethink performance.

Measuring purpose - An integrated framework


Wondering how purpose relates to different measurement frameworks?

We have worked with key academics and thought leaders to create an integrated frame of reference for the measurement of purpose and how it relates to accounting, reporting and valuation.




  • Neuberger Berman
  • Asahi Breweries Europe
  • Novartis AG
  • Royal Dutch Shell plc
  • LafargeHolcim

Who are we?


Relevant academic articles and working papers from our research team.


If you are interested in partnering with us please get in touch with